Gurus preach daily posting; small businesses burn out trying. The truth: consistency and quality beat raw frequency on every platform. Here is a sustainable rhythm.
1. Facebook: 3-4 per week
A mix of offers, behind-the-scenes and customer proof keeps reach healthy.
2. Instagram: 3 feed + daily stories
Stories carry the daily presence; feed posts carry the brand.
3. TikTok/Reels: 2-3 per week
Short video rewards experimentation over polish — batch-record in one session.
4. LinkedIn: 1-2 per week
For B2B, one thoughtful post outperforms five reshares.
5. YouTube: when it is good
Depth beats schedule here; one strong video a month builds a library.
6. The Sunday batching ritual
Plan, shoot and schedule the week in ninety minutes; engage daily in ten.
7. The 80/20 content rule
Help or entertain four times for every one direct sales pitch.
Miss a day? Nothing happens. Miss a month? The algorithm forgets you. Build the smallest calendar you can keep forever.
