Globally, about seven in ten online carts are abandoned, and Bangladeshi stores are no exception. The causes are boringly consistent, which means the fixes are too.
1. Surprise delivery charges
The number one killer — show shipping cost on the product page, not at the last step.
2. Forced account creation
Guest checkout plus optional signup after purchase keeps momentum.
3. Too many form fields
Name, phone, address, payment — everything else is friction.
4. Missing payment method
The buyer with only bKash abandons a card-only checkout silently.
5. Slow pages on mobile data
Every extra second of load time visibly cuts completions.
6. No trust signals
Reviews, return policy and a real phone number calm first-time nerves.
7. No recovery net
An automated reminder within hours (or a saved cart) rescues a solid share of quitters.
Fix the checkout first, then work backwards through the funnel. It is the cheapest revenue you will ever recover — the customers already wanted to buy.
